Managers have been applying the influence of herd behaviour to stimulate purchase intention but have not achieved precise results because they do not clearly understand the mechanism of this relationship. This article aims to determine the effect of herd behaviour on the relationship between information adoption and purchase intention and the moderating of risk aversion. With 17 varia... https://www.duospiritalis.com/limited-deal-Radio-Birdman-Rock-Roll-Soldiers-T-Shirt-super-grab/