The article examines the construction of “Big Data” in media discourse. Rather than asking what Big Data really is or is not. it deals with the discursive work that goes into making Big Data a socially relevant phenomenon and problem in the first place. It starts from the idea that in modern societies the public understanding of technology is largely driven by a media-based discourse. https://poolsproductscanadas.shop/product-category/hayward-heat-pump-parts/