RBM is designed to work even when a customer's device does not support rich messaging features. In that case, the message quietly downgrades to standard SMS, and nothing gets lost along the way. Anantya.ai builds every campaign with this fallback in mind, so businesses never worry about missed deliveries. This part of RBM is often overlooked, yet it is exactly why brands can design on... https://shorturl.at/dqHoX